October 15, 2009
Dyson’s new strap(on)line..?
I got a bit obsessed by the new Dyson fan the other day. Dyson says that the fan takes air and multiplies it 15 times…which I presume means that somewhere else in the room there’s an area of dangerously low pressure, or even a vacuum. You’re being happily cooled down, and the cat’s being asphyxiated. In fact, they might be that powerful that it becomes a mini black-hole, sucking everything into it…papers, books, mugs, small children. And what might happen if you stood naked behind it..?
And then it came to me.
You know those new ads for Dixons.co.uk that are in the papers and on the tube? You know, the ones that urge you to check out the new technology in stores like John Lewis and Selfridges and then go and buy online at Dixons.co.uk? They’ve caused a bit of chatter in the industry media. I really like the strapline: “The last place you want to go.” It’s got a nice double meaning: do your research and then the last thing you do is to go to Dixons.co.uk and buy it. But it’s also self-deprecating…we all know Dixons is a bit downmarket, so why not admit it? Clever.
I’ve come up with a similar strapline for Dyson. See what you think:
“Dyson. It can suck my cock.”
Great, hey? On the one hand it’s saying: “Yeah, yeah. Dyson this, Dyson that. I’m sick of it. Suck my cock Dyson”, which is nicely self-deprecating. But there’s a clear product message there too. You know…that Dyson products can…well…do I need to spell it out?
I did worry that it might rather speak to the male audience when, let’s face it, Dyson’s products are probably bought by women in the main. But with a simple change, I think it can work for the girls too:
“Dyson. It can suck his cock.”
Brilliant, no? You can sit there watching X-Factor while he gets noshed off by the hoover. Everyone’s happy.
I’m waiting for the call from Sir Jim’s people…
Comments
Kat Hannaford:
Think you’re onto a winner there…
Patrick:
You’re an idiot
...the world's leading...:
That’s right Patrick. And you’re a bit dull.
Elle:
Had me laughing out loud!!
Patrick - go see if Dixons sell a cheap sense of humour. Seems like you could do with one!
Craig:
James Dyson is one of the smuggest, most punchable people on the planet.
On holiday recently, one of the leave-behind paperbacks in the accomodation was Dyson’s autobiog, in which he wibbled on at great length about BRITISH innovation and creating BRITISH jobs.
Curiously, one fact absent from the book was the closure of his UK vac cleaner factory and moving production to the far East, despite the edition of the book being printed AFTER the closure.
I will say one thing, however. The Airblade dryers are good for hands (and other things, I’m led to believe)
Wake up n smell the coffee:
Craig - the book was most likely written by a PR person pmsl and James Dyson merely signed it off - obviously.
As for punchable? Perhaps cos he’s slightly more successful then…..you?
Craig:
Success has nothing to do with a person’s punchability, although sometimes the two factors do combine.
For example, Johnny Borrell, or Richard Branson.
Wake up n smell the coffee:
Feeling slightly aggressive?
Michie:
Went out for dinner the other day. Had the Mussels in White Wine sauce. There was a particularly difficult b*gger that refused to leave the shell. Needless to say, white wine sauce all over shirt front. Nevermind, I thought, a quick run to the bathroom to rinse shirt and dry in hand-dryer and all will be fine. Soaked shirt throughly and turned round to be confronted by… THE DYSON AIRBLADE… (oh sh*T!). Shirt off in toilet trying to wrestle a madly flapping oily shirt into a supersonic, letter-box sized air stream is difficult to explain to the casual passer-by… I see this as a major design over-sight.
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